The lemonlolly blog

The Zing.

Marketing ideas with a bit of citrus — brand, social, paid ads, web and SEO for Adelaide businesses that want to be impossible to ignore. Practical, honest, and free.

Latest articles

Web & SEO

Local SEO for Adelaide: the complete 2026 guide

The whole local ranking picture — profile, citations, reviews, on-page and links — in one practical guide.

9 min read · 8 Jul 2026
Social Media

15 Instagram content ideas for local businesses

Never stare at a blank content calendar again. Fifteen post ideas you can shoot on a phone this week.

5 min read · 8 Jul 2026
Brand Strategy

How to name a business people remember

Five rules for a name that sticks — and the three traps that make good names forgettable.

4 min read · Coming soon
Paid Ads

Meta ads on a $500/month budget

Exactly how we'd split a small monthly ad budget for a local shop — and what to ignore.

7 min read · Coming soon
Web & SEO

Why you're not showing up on Google Maps

The Google Business Profile fixes that move local rankings — most take ten minutes.

5 min read · 8 Jul 2026
Social Media

How often should you really post?

The honest answer to the question every client asks — plus a cadence you can actually keep.

4 min read · Coming soon
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